Inimitez
We can all plaster a wall. Doing it well, not so much anymore. But applying creativity, technique, originality, consistency, and passion is only within the reach of a few.
From Bajo Aragón, Inimitez studies and learns the latest trends and the most innovative techniques, putting high-end decoration at the service of our walls. It's high-level rock art. How do they do it? Well, by carefully considering the assignment, respecting the environment, visualizing the masonry, brick, or natural rock, and blending the worked space with the surroundings so it doesn't clash. In short, it ensures that the old isn't distorted and that the modern impacts gently.
The soul of this interior decoration project is Marcos Albajez, and in this interview, he tells us a little more about his life and work:
Hi Marcos. When and how did you decide to dedicate yourself to this line of work?
It all started in September 2020 with a simple training course in decorative mortar cladding. It was there that I discovered the world of imitation stone, a trade I had been completely unfamiliar with until then. At the time, I'd been working as a bricklayer's laborer for a couple of years, but what began as a simple apprenticeship soon turned into a true passion.
To practice, I decided to renovate my home's garden. I began applying what I'd learned to the walls of the tool shed and the garage, documenting each step with before-and-after photos, unaware that these images would be key to my future.
On July 18, 2021, I opened an Instagram profile called Decoración en Piedra (Stone Decoration) with the idea of showcasing my work and, perhaps, getting some extra work on the weekends. I uploaded my first photo without high expectations... but the next day, three people called me interested in hiring me. On Tuesday, I received two more calls, and on Thursday, another.
That same weekend, something changed in me. I began to seriously consider the possibility of becoming self-employed and dedicating myself entirely to this type of cladding. In October 2021, I made the decision: I quit my job and embarked on my own path. That's where the real adventure began.
Do you have a preference for any type of decorative texture?
Rock-effect decoration is what I'm most passionate about these days. It allows me to play with volumes, reliefs, and details that create impressive realism. But, if I'm honest, I'm torn. Sandstone masonry, so characteristic of my hometown, Alcañiz, in Bajo Aragón, also fascinates me. It's a material with history, identity, and beauty that never goes out of style.
Is there a place you like to get lost?
Without a doubt, the mountains. I love getting lost in their paths in the company of my dogs. It's my time to disconnect, where the noise disappears and only nature, fresh air, and tranquility remain. Walking with them helps me clear my mind and recharge my energy to continue creating.
Is any training in masonry necessary to do what you do? What kind of professionals work with you?
I sincerely believe this world is a fusion of three major disciplines: masonry, painting, and sculpture. Anyone can start in this sector without any prior training. The most important thing is imagination and a desire to learn. I've seen how painters, plasterers, single-layer coating specialists, stamped concrete companies, fine arts students, and even bricklayers have learned to master these techniques and create impressive finishes.
But if there's one thing I'm sure of, it's that there's no one path. I started from scratch. Nothing I did as a bricklayer's laborer was like this. I'd never painted, drawn, or covered a wall before, but little by little, I discovered my method.
Today, I work with a regular assistant, and on larger projects, I subcontract a friend and colleague to strengthen the team.
What's the most picturesque place you've poured mortar?
In Los Angeles, California.
Can you summarize your creative process, from receiving the assignment and seeing the space you'll be working in until it's finished?
The process begins when the client sends us the project, either in reference photos or renderings with the desired finishes. From there, we estimate the work and, if the quote is accepted, in some cases, we travel to the site to ensure everything is in order before beginning.
Once we have all the logistics in place, we begin the work. I draw inspiration from some previous projects, but generally, the client trusts my judgment and gives me the freedom to create my own rock, without needing to exactly replicate the render or reference image. This flexibility is key to ensuring each work has its essence and authenticity.
Do you have any personal hobbies outside of your work?
I love disconnecting in the reservoir near my town, a place with no cell phone coverage or noise, where I can completely lose myself. Spending the day there with friends is one of my greatest pleasures.
I'm also passionate about soccer. I've played it all my life, although these days I limit myself to enjoying it as a spectator whenever possible.
Do you use any kind of software in your work?
For now, I just use my hands and let the ideas flow.
Our previous guest, Conservas Los Peperetes, asked this question: How much of your work is artisanal?
Almost 100%.
Is there a dream you have yet to fulfill or a job you would have liked to have done?
My biggest dream is to create a line of specialized products for this type of work and establish an in-person training academy in several countries, where I can teach how to use these materials and train professionals in rock and stone effect finishes.
I would like those who train with us to become brand ambassadors and, over time, for Inimitez to become a global leader in this sector.
One of your professional resources is training; you teach courses. How do you see the stone decoration industry in the coming years?
I'm convinced this is just the beginning. I receive projects every day from different parts of the world, but the reality is that today we don't have the logistics necessary to meet all the demands. Therefore, I believe training is key. This type of decoration is booming in many countries, and a large number of qualified professionals are needed to meet the growing demand
Can you leave us a question for the next protagonist to answer?
Yes. To reach the top, you often have to be obsessed with what you do, even if it's not always the healthiest thing to do. Would you know how to differentiate when a passion becomes an obsession? Where is the limit?
